Human-Centered Innovation

Innovation works best when it starts with people. This space explores how technology, design, and strategy come together to solve real problems with clarity and care. It’s about creating solutions that make sense in practice—not just on paper.

3 Project Themes

1. AI Strategy & Data Transformation

Challenge:
Organizations lacked a unified strategy for leveraging AI, resulting in scattered efforts and missed opportunities.

Solution:
At Solar, I led a cross-functional AI-readiness assessment, aligning tools with business needs across global units. Partnered with stakeholders from C-Suite to operations to define enterprise priorities, data requirements, and risk frameworks. Developed standardized documentation, analytics training, and communication templates to support initiatives. Collaborated closely with Finance and Analytics teams to optimize data pipelines, unlocking 7 figures in tax benefits. Facilitated Agile ceremonies with onshore and offshore teams to maintain momentum and visibility.

At TSIA, operationalized generative AI platforms by introducing clear usage protocols and internal segmentation, improving tool adoption and safety. These combined efforts not only accelerated AI maturity but also created a repeatable model for scaling innovation across teams.

2. Strategic Engagement & Revenue Enablement

Challenge:

Audience engagement with digital products and events was underperforming, limiting visibility and ROI.

Solution:
At TSIA, designed and executed a tailored audience engagement strategy that boosted digital communication participation by 25.3%. Led cross-functional collaboration across Product, Sales, Partnerships, and Customer Success to deliver targeted content. Used segmentation and performance analytics to align messaging with user behavior.

Led the Communications Advisory Panel and launched a GenAI-driven platform to enhance relevance and personalization. Created dashboards and documentation to improve communication with enterprise partners, including Google, Salesforce, and IBM. These initiatives streamlined stakeholder engagement and helped deliver over $11M in annual recurring revenue through program contributions.

3. High-Adoption Product Launches

Challenge:

International hardware brands entering the U.S. market faced delays and adoption challenges during product launches.

Solution:

At Oliver Sales & Marketing, I collaborated with global hardware manufacturers to bring over 450 SKUs to market across the U.S. Leading communication strategy and execution, I helped shape product positioning and go-to-market campaigns that resonated with both retailers and end users.

This included developing deployment plans for prototypes, mapping customer journeys, and delivering competitive insights that drove adoption, achieving double-digit gains in select categories. I led live and virtual product demos, coordinated cross-functional teams, and aligned partners across launch cycles. These efforts accelerated time to market, strengthened retail relationships, and created long-term distribution channels in competitive consumer markets.